Lively's business activity is founding and owning her own consumer brands rather than investing in other companies' startups — the non-alcoholic mixer line Betty Buzz, launched in 2021 and reported in 2025 to have quietly wound down, its canned-cocktail sibling Betty Booze, and the haircare brand Blake Brown..
- When
- Co-founded with drinks operator Andrew T. Chrisomalis, who serves as co-founder and chairman.
- Why
- Chrisomalis co-founded Davos Brands, the brand-development house that partnered with Ryan Reynolds on Aviation Gin in 2018 — an operating partner with beverage distribution experience rather than a celebrity endorsement structure.
- Status
- Active as the parent of Betty Booze. The individual ownership split between Lively and Chrisomalis has never been disclosed.
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