Lopez has been an active consumer and tech angel, with most of her best-documented bets made jointly with former fiancé Alex Rodriguez.
- When
- Founded The House of Delola LLC and launched the brand in April 2023 with her manager Benny Medina and drinks veterans Ken Austin and Jenna Fagnan, both Teremana co-founders. Beam Suntory took a minority stake and became global distribution partner.
- Why
- She had turned down vodka and tequila licensing offers for years and only moved when she could own the brand rather than endorse one.
- Status
- Operating; Suntory Global Spirits holds the minority position and handles distribution. Lopez's stake size is not disclosed.
PR Newswire, 2023 ↗Suntory Global Spirits, 2023 ↗Forbes, 2023 ↗Full Jennifer Lopez profile →