CELEBINVESTORS

The celebrity money desk
Who's really writing the cheques

●SERENA WILLIAMS 16 UNICORNS BACKED●REESE WITHERSPOON $900M MEDIA EXIT●OPRAH WINFREY $43M WEIGHT WATCHERS●GWYNETH PALTROW $250M GOOP VALUATION●RIHANNA $1B SAVAGE X FENTY●JESSICA ALBA HONEST CO. · NASDAQ IPO●HALLE BERRY BACKS WOMEN'S HEALTH●BEYONCÉ LEMON PERFECT BACKER●JENNIFER LOPEZ HIMS & HERS BACKER●KIM KARDASHIAN SKKY PARTNERS PE FUND●SELENA GOMEZ GOPUFF STRATEGIC PARTNER●PRIYANKA CHOPRA BUMBLE EARLY BACKER●DEEPIKA PADUKONE KA ENTERPRISES INVESTOR●SHAKIRA ISIMA HAIRCARE FOUNDER●NATALIE PORTMAN ANGEL CITY CO-FOUNDER●KERRY WASHINGTON ANGEL INVESTOR●MINDY KALING ANGEL INVESTOR●EVA LONGORIA CASA DEL SOL CO-FOUNDER●CAMERON DIAZ AVALINE CO-FOUNDER●DREW BARRYMORE FLOWER BEAUTY FOUNDER●KATE HUDSON FABLETICS CO-FOUNDER●BLAKE LIVELY BETTY BUZZ FOUNDER●VENUS WILLIAMS ELEVEN FOUNDER●NAOMI OSAKA HANA KUMA CO-FOUNDER●MARIA SHARAPOVA PROLIFIC WELLNESS ANGEL●TYRA BANKS FIERCE CAPITAL FOUNDER●KARLIE KLOSS BEDFORD MEDIA FOUNDER●ISSA RAE TOPICALS & HILLTOP BACKER●KATY PERRY DE SOI CO-FOUNDER●KYLIE JENNER $1.2B KYLIE COSMETICS●BETHENNY FRANKEL SKINNYGIRL FOUNDER●MELINDA FRENCH GATES PIVOTAL VENTURES●CATHIE WOOD ARK INVEST CEO●MELLODY HOBSON ARIEL INVESTMENTS CO-CEO●KIRSTEN GREEN FORERUNNER VENTURES●SALLIE KRAWCHECK ELLEVEST CEO●MARY MEEKER BOND CAPITAL FOUNDER●ARLAN HAMILTON BACKSTAGE CAPITAL●BARBARA CORCORAN SHARK TANK INVESTOR●SHERYL SANDBERG EX-META COO●SARA BLAKELY FOUNDER OF SPANX●KATHY XU CAPITAL TODAY FOUNDER●JENNY LEE GRANITE ASIA PARTNER●SOLINA CHAU HORIZONS VENTURES●KIRAN MAZUMDAR-SHAW BIOCON FOUNDER●FALGUNI NAYAR NYKAA FOUNDER●MARÍA ASUNCIÓN ARAMBURUZABALA TRESALIA CAPITAL●OLIVIA WILDE $500K–$2M CHEQUES●EMMA WATSON 2 DOCUMENTED DEALS●PARIS HILTON 20+ STARTUP BETS●THE FOSTER SISTERS BUMBLE AND MIRROR EARLY●GRACE BEVERLEY £6.2M IN TALA'S FIRST YEAR●AILEEN LEE COINED "UNICORN"●ANN MIURA-KO SEED INVESTOR IN LYFT●EMMA GREDE 8% OF SKIMS●NAMITA THAPAR 100+ COMPANIES BACKED●SERENA WILLIAMS 16 UNICORNS BACKED●REESE WITHERSPOON $900M MEDIA EXIT●OPRAH WINFREY $43M WEIGHT WATCHERS●GWYNETH PALTROW $250M GOOP VALUATION●RIHANNA $1B SAVAGE X FENTY●JESSICA ALBA HONEST CO. · NASDAQ IPO●HALLE BERRY BACKS WOMEN'S HEALTH●BEYONCÉ LEMON PERFECT BACKER●JENNIFER LOPEZ HIMS & HERS BACKER●KIM KARDASHIAN SKKY PARTNERS PE FUND●SELENA GOMEZ GOPUFF STRATEGIC PARTNER●PRIYANKA CHOPRA BUMBLE EARLY BACKER●DEEPIKA PADUKONE KA ENTERPRISES INVESTOR●SHAKIRA ISIMA HAIRCARE FOUNDER●NATALIE PORTMAN ANGEL CITY CO-FOUNDER●KERRY WASHINGTON ANGEL INVESTOR●MINDY KALING ANGEL INVESTOR●EVA LONGORIA CASA DEL SOL CO-FOUNDER●CAMERON DIAZ AVALINE CO-FOUNDER●DREW BARRYMORE FLOWER BEAUTY FOUNDER●KATE HUDSON FABLETICS CO-FOUNDER●BLAKE LIVELY BETTY BUZZ FOUNDER●VENUS WILLIAMS ELEVEN FOUNDER●NAOMI OSAKA HANA KUMA CO-FOUNDER●MARIA SHARAPOVA PROLIFIC WELLNESS ANGEL●TYRA BANKS FIERCE CAPITAL FOUNDER●KARLIE KLOSS BEDFORD MEDIA FOUNDER●ISSA RAE TOPICALS & HILLTOP BACKER●KATY PERRY DE SOI CO-FOUNDER●KYLIE JENNER $1.2B KYLIE COSMETICS●BETHENNY FRANKEL SKINNYGIRL FOUNDER●MELINDA FRENCH GATES PIVOTAL VENTURES●CATHIE WOOD ARK INVEST CEO●MELLODY HOBSON ARIEL INVESTMENTS CO-CEO●KIRSTEN GREEN FORERUNNER VENTURES●SALLIE KRAWCHECK ELLEVEST CEO●MARY MEEKER BOND CAPITAL FOUNDER●ARLAN HAMILTON BACKSTAGE CAPITAL●BARBARA CORCORAN SHARK TANK INVESTOR●SHERYL SANDBERG EX-META COO●SARA BLAKELY FOUNDER OF SPANX●KATHY XU CAPITAL TODAY FOUNDER●JENNY LEE GRANITE ASIA PARTNER●SOLINA CHAU HORIZONS VENTURES●KIRAN MAZUMDAR-SHAW BIOCON FOUNDER●FALGUNI NAYAR NYKAA FOUNDER●MARÍA ASUNCIÓN ARAMBURUZABALA TRESALIA CAPITAL●OLIVIA WILDE $500K–$2M CHEQUES●EMMA WATSON 2 DOCUMENTED DEALS●PARIS HILTON 20+ STARTUP BETS●THE FOSTER SISTERS BUMBLE AND MIRROR EARLY●GRACE BEVERLEY £6.2M IN TALA'S FIRST YEAR●AILEEN LEE COINED "UNICORN"●ANN MIURA-KO SEED INVESTOR IN LYFT●EMMA GREDE 8% OF SKIMS●NAMITA THAPAR 100+ COMPANIES BACKED
Who backs it

Impossible Foods

Plant-based meat company making meat substitutes from plants, best known for the Impossible Burger.

2 profiled backers

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The backers

Who invested in Impossible Foods

02

Katy Perry

Perry angel-invests in food-tech, consumer-packaged-goods and wellness startups, frequently alongside other celebrities.

When
One of fifteen named individual investors in the $300 million Series E announced May 2019, led by Temasek and Horizons Ventures; her amount was not disclosed.
Why
She has said she likes knowing about new innovations and was interested in alternative meats.
Status
The round valued Impossible Foods at about $2 billion; CNBC reported later that year that the company was seeking to more than double it. Still private.

CNN Business, 2019 ↗Green Queen, 2019 ↗CNBC, 2019 ↗Full Katy Perry profile →

What the record doesn't say

Read this with the gaps in mind.

This page lists the celebrity backers of Impossible Foods that we have been able to source, not its full cap table. Institutional investors, founders and private angels are outside what this site covers, and terms are rarely disclosed on either side.

Frequently asked questions

Which celebrities have invested in Impossible Foods?
Serena Williams and Katy Perry are the profiled backers of Impossible Foods on this site. Each entry links to the reporting it comes from. Other investors — funds, founders and angels who are not public figures — are not covered here.
How much did they invest in Impossible Foods?
Cheque sizes are almost never disclosed. Where a round size, stake or valuation has been reported we cite it above; where it has not, we say so rather than estimate.