CELEBINVESTORS

The celebrity money desk
Who's really writing the cheques

●SERENA WILLIAMS 16 UNICORNS BACKED●REESE WITHERSPOON $900M MEDIA EXIT●OPRAH WINFREY $43M WEIGHT WATCHERS●GWYNETH PALTROW $250M GOOP VALUATION●RIHANNA $1B SAVAGE X FENTY●JESSICA ALBA HONEST CO. · NASDAQ IPO●HALLE BERRY BACKS WOMEN'S HEALTH●BEYONCÉ LEMON PERFECT BACKER●JENNIFER LOPEZ HIMS & HERS BACKER●KIM KARDASHIAN SKKY PARTNERS PE FUND●SELENA GOMEZ GOPUFF STRATEGIC PARTNER●PRIYANKA CHOPRA BUMBLE EARLY BACKER●DEEPIKA PADUKONE KA ENTERPRISES INVESTOR●SHAKIRA ISIMA HAIRCARE FOUNDER●NATALIE PORTMAN ANGEL CITY CO-FOUNDER●KERRY WASHINGTON ANGEL INVESTOR●MINDY KALING ANGEL INVESTOR●EVA LONGORIA CASA DEL SOL CO-FOUNDER●CAMERON DIAZ AVALINE CO-FOUNDER●DREW BARRYMORE FLOWER BEAUTY FOUNDER●KATE HUDSON FABLETICS CO-FOUNDER●BLAKE LIVELY BETTY BUZZ FOUNDER●VENUS WILLIAMS ELEVEN FOUNDER●NAOMI OSAKA HANA KUMA CO-FOUNDER●MARIA SHARAPOVA PROLIFIC WELLNESS ANGEL●TYRA BANKS FIERCE CAPITAL FOUNDER●KARLIE KLOSS BEDFORD MEDIA FOUNDER●ISSA RAE TOPICALS & HILLTOP BACKER●KATY PERRY DE SOI CO-FOUNDER●KYLIE JENNER $1.2B KYLIE COSMETICS●BETHENNY FRANKEL SKINNYGIRL FOUNDER●MELINDA FRENCH GATES PIVOTAL VENTURES●CATHIE WOOD ARK INVEST CEO●MELLODY HOBSON ARIEL INVESTMENTS CO-CEO●KIRSTEN GREEN FORERUNNER VENTURES●SALLIE KRAWCHECK ELLEVEST CEO●MARY MEEKER BOND CAPITAL FOUNDER●ARLAN HAMILTON BACKSTAGE CAPITAL●BARBARA CORCORAN SHARK TANK INVESTOR●SHERYL SANDBERG EX-META COO●SARA BLAKELY FOUNDER OF SPANX●KATHY XU CAPITAL TODAY FOUNDER●JENNY LEE GRANITE ASIA PARTNER●SOLINA CHAU HORIZONS VENTURES●KIRAN MAZUMDAR-SHAW BIOCON FOUNDER●FALGUNI NAYAR NYKAA FOUNDER●MARÍA ASUNCIÓN ARAMBURUZABALA TRESALIA CAPITAL●OLIVIA WILDE $500K–$2M CHEQUES●EMMA WATSON 2 DOCUMENTED DEALS●PARIS HILTON 20+ STARTUP BETS●THE FOSTER SISTERS BUMBLE AND MIRROR EARLY●GRACE BEVERLEY £6.2M IN TALA'S FIRST YEAR●AILEEN LEE COINED "UNICORN"●ANN MIURA-KO SEED INVESTOR IN LYFT●EMMA GREDE 8% OF SKIMS●NAMITA THAPAR 100+ COMPANIES BACKED●SERENA WILLIAMS 16 UNICORNS BACKED●REESE WITHERSPOON $900M MEDIA EXIT●OPRAH WINFREY $43M WEIGHT WATCHERS●GWYNETH PALTROW $250M GOOP VALUATION●RIHANNA $1B SAVAGE X FENTY●JESSICA ALBA HONEST CO. · NASDAQ IPO●HALLE BERRY BACKS WOMEN'S HEALTH●BEYONCÉ LEMON PERFECT BACKER●JENNIFER LOPEZ HIMS & HERS BACKER●KIM KARDASHIAN SKKY PARTNERS PE FUND●SELENA GOMEZ GOPUFF STRATEGIC PARTNER●PRIYANKA CHOPRA BUMBLE EARLY BACKER●DEEPIKA PADUKONE KA ENTERPRISES INVESTOR●SHAKIRA ISIMA HAIRCARE FOUNDER●NATALIE PORTMAN ANGEL CITY CO-FOUNDER●KERRY WASHINGTON ANGEL INVESTOR●MINDY KALING ANGEL INVESTOR●EVA LONGORIA CASA DEL SOL CO-FOUNDER●CAMERON DIAZ AVALINE CO-FOUNDER●DREW BARRYMORE FLOWER BEAUTY FOUNDER●KATE HUDSON FABLETICS CO-FOUNDER●BLAKE LIVELY BETTY BUZZ FOUNDER●VENUS WILLIAMS ELEVEN FOUNDER●NAOMI OSAKA HANA KUMA CO-FOUNDER●MARIA SHARAPOVA PROLIFIC WELLNESS ANGEL●TYRA BANKS FIERCE CAPITAL FOUNDER●KARLIE KLOSS BEDFORD MEDIA FOUNDER●ISSA RAE TOPICALS & HILLTOP BACKER●KATY PERRY DE SOI CO-FOUNDER●KYLIE JENNER $1.2B KYLIE COSMETICS●BETHENNY FRANKEL SKINNYGIRL FOUNDER●MELINDA FRENCH GATES PIVOTAL VENTURES●CATHIE WOOD ARK INVEST CEO●MELLODY HOBSON ARIEL INVESTMENTS CO-CEO●KIRSTEN GREEN FORERUNNER VENTURES●SALLIE KRAWCHECK ELLEVEST CEO●MARY MEEKER BOND CAPITAL FOUNDER●ARLAN HAMILTON BACKSTAGE CAPITAL●BARBARA CORCORAN SHARK TANK INVESTOR●SHERYL SANDBERG EX-META COO●SARA BLAKELY FOUNDER OF SPANX●KATHY XU CAPITAL TODAY FOUNDER●JENNY LEE GRANITE ASIA PARTNER●SOLINA CHAU HORIZONS VENTURES●KIRAN MAZUMDAR-SHAW BIOCON FOUNDER●FALGUNI NAYAR NYKAA FOUNDER●MARÍA ASUNCIÓN ARAMBURUZABALA TRESALIA CAPITAL●OLIVIA WILDE $500K–$2M CHEQUES●EMMA WATSON 2 DOCUMENTED DEALS●PARIS HILTON 20+ STARTUP BETS●THE FOSTER SISTERS BUMBLE AND MIRROR EARLY●GRACE BEVERLEY £6.2M IN TALA'S FIRST YEAR●AILEEN LEE COINED "UNICORN"●ANN MIURA-KO SEED INVESTOR IN LYFT●EMMA GREDE 8% OF SKIMS●NAMITA THAPAR 100+ COMPANIES BACKED
Who backs it

Red Backpack Fund

Grant programme run with GlobalGiving that paid 1,000 US women-owned small businesses $5,000 each during the COVID-19 crisis.

1 profiled backer

The backers

Who invested in Red Backpack Fund

01

Sara Blakely

Built Spanx into a billion-dollar shapewear brand with no outside investors, then began angel investing selectively, mostly in women-led consumer and media startups.

When
$5M+ committed by the Spanx by Sara Blakely Foundation in April 2020. Grants, not investments — no equity taken.
Why
Named after the red backpack she carried when she started Spanx. Recipients also got a MasterClass pass and a red backpack.
Status
Grants fully awarded. The foundation, launched in 2006, has funded Vital Voices, the Malala Fund and the Oprah Winfrey Leadership Academy among others.

Sara Blakely Foundation ↗Full Sara Blakely profile →

What the record doesn't say

Read this with the gaps in mind.

This page lists the celebrity backers of Red Backpack Fund that we have been able to source, not its full cap table. Institutional investors, founders and private angels are outside what this site covers, and terms are rarely disclosed on either side.

Frequently asked questions

Which celebrities have invested in Red Backpack Fund?
Sara Blakely is the profiled backer of Red Backpack Fund on this site. Each entry links to the reporting it comes from. Other investors — funds, founders and angels who are not public figures — are not covered here.
How much did they invest in Red Backpack Fund?
Cheque sizes are almost never disclosed. Where a round size, stake or valuation has been reported we cite it above; where it has not, we say so rather than estimate.