Winfrey invests like an operator, taking sizeable equity positions in consumer brands she personally uses and promotes, often joining the board rather than going through a fund.
- When
- October 2015, bought about 10% (~6.4M shares) for ~$43M at $6.79 a share, joined the board and became an adviser
- Why
- She credited the program with her own results and wanted to partner in its turnaround, not just endorse it.
- Status
- The stock more than doubled on the news; Money reported she booked around $400M at the peak before selling down her position and leaving the board.
Forbes, 2015 ↗Money, 2020 ↗Full Oprah Winfrey profile →