The celebrity money desk Who's really writing the cheques
●SERENA WILLIAMS16 UNICORNS BACKED●REESE WITHERSPOON$900M MEDIA EXIT●OPRAH WINFREY$43M WEIGHT WATCHERS●GWYNETH PALTROW$250M GOOP VALUATION●RIHANNA$1B SAVAGE X FENTY●JESSICA ALBAHONEST CO. · NASDAQ IPO●HALLE BERRYBACKS WOMEN'S HEALTH●BEYONCÉLEMON PERFECT BACKER●JENNIFER LOPEZHIMS & HERS BACKER●KIM KARDASHIANSKKY PARTNERS PE FUND●SELENA GOMEZGOPUFF STRATEGIC PARTNER●PRIYANKA CHOPRABUMBLE EARLY BACKER●DEEPIKA PADUKONEKA ENTERPRISES INVESTOR●SHAKIRAISIMA HAIRCARE FOUNDER●NATALIE PORTMANANGEL CITY CO-FOUNDER●KERRY WASHINGTONANGEL INVESTOR●MINDY KALINGANGEL INVESTOR●EVA LONGORIACASA DEL SOL CO-FOUNDER●CAMERON DIAZAVALINE CO-FOUNDER●DREW BARRYMOREFLOWER BEAUTY FOUNDER●KATE HUDSONFABLETICS CO-FOUNDER●BLAKE LIVELYBETTY BUZZ FOUNDER●VENUS WILLIAMSELEVEN FOUNDER●NAOMI OSAKAHANA KUMA CO-FOUNDER●MARIA SHARAPOVAPROLIFIC WELLNESS ANGEL●TYRA BANKSFIERCE CAPITAL FOUNDER●KARLIE KLOSSBEDFORD MEDIA FOUNDER●ISSA RAETOPICALS & HILLTOP BACKER●KATY PERRYDE SOI CO-FOUNDER●KYLIE JENNER$1.2B KYLIE COSMETICS●BETHENNY FRANKELSKINNYGIRL FOUNDER●MELINDA FRENCH GATESPIVOTAL VENTURES●CATHIE WOODARK INVEST CEO●MELLODY HOBSONARIEL INVESTMENTS CO-CEO●KIRSTEN GREENFORERUNNER VENTURES●SALLIE KRAWCHECKELLEVEST CEO●MARY MEEKERBOND CAPITAL FOUNDER●ARLAN HAMILTONBACKSTAGE CAPITAL●BARBARA CORCORANSHARK TANK INVESTOR●SHERYL SANDBERGEX-META COO●SARA BLAKELYFOUNDER OF SPANX●KATHY XUCAPITAL TODAY FOUNDER●JENNY LEEGRANITE ASIA PARTNER●SOLINA CHAUHORIZONS VENTURES●KIRAN MAZUMDAR-SHAWBIOCON FOUNDER●FALGUNI NAYARNYKAA FOUNDER●MARÍA ASUNCIÓN ARAMBURUZABALATRESALIA CAPITAL●OLIVIA WILDE$500K–$2M CHEQUES●EMMA WATSON2 DOCUMENTED DEALS●PARIS HILTON20+ STARTUP BETS●THE FOSTER SISTERSBUMBLE AND MIRROR EARLY●GRACE BEVERLEY£6.2M IN TALA'S FIRST YEAR●AILEEN LEECOINED "UNICORN"●ANN MIURA-KOSEED INVESTOR IN LYFT●EMMA GREDE8% OF SKIMS●NAMITA THAPAR100+ COMPANIES BACKED●SERENA WILLIAMS16 UNICORNS BACKED●REESE WITHERSPOON$900M MEDIA EXIT●OPRAH WINFREY$43M WEIGHT WATCHERS●GWYNETH PALTROW$250M GOOP VALUATION●RIHANNA$1B SAVAGE X FENTY●JESSICA ALBAHONEST CO. · NASDAQ IPO●HALLE BERRYBACKS WOMEN'S HEALTH●BEYONCÉLEMON PERFECT BACKER●JENNIFER LOPEZHIMS & HERS BACKER●KIM KARDASHIANSKKY PARTNERS PE FUND●SELENA GOMEZGOPUFF STRATEGIC PARTNER●PRIYANKA CHOPRABUMBLE EARLY BACKER●DEEPIKA PADUKONEKA ENTERPRISES INVESTOR●SHAKIRAISIMA HAIRCARE FOUNDER●NATALIE PORTMANANGEL CITY CO-FOUNDER●KERRY WASHINGTONANGEL INVESTOR●MINDY KALINGANGEL INVESTOR●EVA LONGORIACASA DEL SOL CO-FOUNDER●CAMERON DIAZAVALINE CO-FOUNDER●DREW BARRYMOREFLOWER BEAUTY FOUNDER●KATE HUDSONFABLETICS CO-FOUNDER●BLAKE LIVELYBETTY BUZZ FOUNDER●VENUS WILLIAMSELEVEN FOUNDER●NAOMI OSAKAHANA KUMA CO-FOUNDER●MARIA SHARAPOVAPROLIFIC WELLNESS ANGEL●TYRA BANKSFIERCE CAPITAL FOUNDER●KARLIE KLOSSBEDFORD MEDIA FOUNDER●ISSA RAETOPICALS & HILLTOP BACKER●KATY PERRYDE SOI CO-FOUNDER●KYLIE JENNER$1.2B KYLIE COSMETICS●BETHENNY FRANKELSKINNYGIRL FOUNDER●MELINDA FRENCH GATESPIVOTAL VENTURES●CATHIE WOODARK INVEST CEO●MELLODY HOBSONARIEL INVESTMENTS CO-CEO●KIRSTEN GREENFORERUNNER VENTURES●SALLIE KRAWCHECKELLEVEST CEO●MARY MEEKERBOND CAPITAL FOUNDER●ARLAN HAMILTONBACKSTAGE CAPITAL●BARBARA CORCORANSHARK TANK INVESTOR●SHERYL SANDBERGEX-META COO●SARA BLAKELYFOUNDER OF SPANX●KATHY XUCAPITAL TODAY FOUNDER●JENNY LEEGRANITE ASIA PARTNER●SOLINA CHAUHORIZONS VENTURES●KIRAN MAZUMDAR-SHAWBIOCON FOUNDER●FALGUNI NAYARNYKAA FOUNDER●MARÍA ASUNCIÓN ARAMBURUZABALATRESALIA CAPITAL●OLIVIA WILDE$500K–$2M CHEQUES●EMMA WATSON2 DOCUMENTED DEALS●PARIS HILTON20+ STARTUP BETS●THE FOSTER SISTERSBUMBLE AND MIRROR EARLY●GRACE BEVERLEY£6.2M IN TALA'S FIRST YEAR●AILEEN LEECOINED "UNICORN"●ANN MIURA-KOSEED INVESTOR IN LYFT●EMMA GREDE8% OF SKIMS●NAMITA THAPAR100+ COMPANIES BACKED
Music
Beyoncé
Beyoncé invests as an individual, usually through her company Parkwood Entertainment rather than a named fund, favouring consumer and beverage startups plus a few early tech positions. She keeps most stake sizes private.
Launched 2024 at ~$89; full ownership 2026SirDavis whisky
$93M (2021) to $40M (2022)Ivy Park revenue
~$6M taken in 2015; ~$9M at 2019 IPOUber equity
Invested May 2016 (stake undisclosed)WTRMLN WTR
~$150K invested (2015)Sidestep
Watch
Beyoncé in her own words
Beyoncé Is Now A Billionaire · via Forbes
The thesis
How Beyoncé invests
Beyonce is a brand owner first and an investor second. Her strategy is control: through Parkwood Entertainment she owns her masters, her image and the businesses built around them, and her newer ventures Cecred and SirDavis are wholly or largely self-owned rather than outside bets. Her handful of startup investments - Uber equity taken in place of a performance fee, WTRMLN WTR, and the app Sidestep - are modest and opportunistic. The pattern is building high-margin brands she can keep, not assembling a venture portfolio.
I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers, and the health of people and our planet.
Photo: Raph_PH (Flickr) — Wikimedia Commons, CC BY 2.0
What the record doesn't say
Read this with the gaps in mind.
Beyoncé rarely discloses stake sizes — the $150K Sidestep figure is the exception. She runs no publicly named fund; deals go through Parkwood Entertainment.
Beyoncé has backed Parkwood Entertainment, Cecred, SirDavis American Whisky, Ivy Park, and 3 more. Each one is listed on this page with what the company does and a link to named reporting.
How much has Beyoncé invested?
Cheque sizes are almost never disclosed, and Beyoncé's are mostly private. Where a round size, stake or valuation has been reported we cite the source; otherwise we flag it as undisclosed rather than guess.
How does Beyoncé invest?
Beyonce is a brand owner first and an investor second.
Lemon Perfect backer