Good American
Size-inclusive denim and apparel brand co-founded with Khloé Kardashian in 2016; sold $1 million of denim on its opening day.
Source: Wikipedia, sourced ↗Business
Emma Grede
Grede is the operator behind several brands people associate with someone else. She co-founded Good American with Khloé Kardashian in 2016 and runs it as CEO, is a founding partner and chief product officer of Skims, and co-founded the cleaning brand Safely with Kris Jenner and Chrissy Teigen. She has also sat in the chair on Shark Tank as a guest investor.
8% of Skims
Notable investments
What Emma Grede has backed
Skims
Founding partner and chief product officer of the shapewear brand founded in 2019 by Jens Grede and Kim Kardashian; her stake is reported at 8%.
Source: Wikipedia, sourced ↗Safely
Plant-based cleaning and self-care brand co-founded in March 2021 with Kris Jenner and Chrissy Teigen; her stake is reported at 22%.
Source: Wikipedia, sourced ↗What the record doesn't say
Read this with the gaps in mind.
Her wealth is founder equity in brands she operates, not a portfolio of outside cheques, and her Shark Tank appearances were as a guest rather than a permanent investor. She is often described as the show's first Black woman investor; the careful wording is first mixed-race woman investor, which is what the sourced record supports.
Frequently asked questions
What has Emma Grede invested in?
Emma Grede has backed Good American, Skims, Safely. Each one is listed on this page with what the company does and a link to named reporting.
How much has Emma Grede invested?
Cheque sizes are almost never disclosed, and Emma Grede's are mostly private. Where a round size, stake or valuation has been reported we cite the source; otherwise we flag it as undisclosed rather than guess.