Music · Fenty

Rihanna

Rihanna's fortune is built mainly on brands she co-owns rather than a venture fund — above all Fenty Beauty, a 50-50 joint venture with LVMH, and lingerie label Savage X Fenty. She invests occasionally as an angel in mission-driven consumer companies.

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$1B Savage X Fenty

$550M+Fenty Beauty revenue, 2018 (first full year)

~$2.8BFenty Beauty valuation (Forbes, 2021)

50% / 50%Fenty Beauty ownership split (Rihanna / LVMH)

$1BSavage X Fenty valuation (Feb 2021)

$115M (led by L Catterton)Savage X Fenty Series B round

$1.7BRihanna net worth (Forbes, 2021)

Watch

Rihanna in her own words

Rihanna on becoming a business mogul · via Jazzy's World TV

The thesis

How Rihanna invests

Rihanna is a brand-builder, not a startup picker. Rather than license her name, she takes equity and creative control in category-defining consumer brands built under the Fenty label with heavyweight partners: Fenty Beauty and Fenty Skin with LVMH's Kendo incubator, Savage X Fenty lingerie with a fashion-tech group and L Catterton. Inclusivity is the commercial engine, from Fenty Beauty's 40-shade launch to size-inclusive lingerie. Verified outside angel deals in third-party startups are scarce; her wealth and influence come from owning the brands themselves.

I never just wanted to put my name on something and sell my license. I'm very hands-on.

W Magazine, 2019 ↗

I used Fenty so that you didn't have to hear the word 'Rihanna' every time you saw something that I did.

W Magazine, 2019 ↗

I'm a woman of color and I have a lot of sensitivity...I wanted a product that just worked.

Retail Dive, 2020 ↗

The portfolio

What Rihanna has backed

5 documented positions — each sourced to named reporting.

Fenty Beauty

Inclusive cosmetics brand that launched with 40 foundation shades (now 50+), built to work across all skin tones.

When: Co-founded 2017 as a 50/50 joint venture with LVMH through its Kendo Brands incubator.
Why: Rihanna wanted makeup that performed on every skin tone and built 'Beauty for All' as a commercial strategy, taking half the equity rather than a name-licensing deal.
Status: Valued at roughly $2.8 billion in 2021 and generated about $550 million in revenue in 2018. In October 2025, Reuters reported LVMH was exploring a sale of its 50% stake, with the brand valued between $1 billion and $2 billion and Evercore advising.

Forbes, 2021 ↗Hypebeast, 2025 ↗

Savage X Fenty

Size-inclusive lingerie brand positioned as a challenger to Victoria's Secret.

When: Launched 2018 as a joint venture (originally with TechStyle Fashion Group).
Why: Bring genuinely inclusive sizing, marketing and access to a lingerie market Rihanna felt excluded most women.
Status: Reached a $1 billion valuation in February 2021 after a $115 million Series B led by L Catterton, with reported revenue growth above 200%. Rihanna held roughly 30% and stepped down as CEO in 2023.

Forbes, 2021 ↗Forbes, 2021 ↗

Fenty (fashion house)

LVMH luxury ready-to-wear and accessories label sold direct-to-consumer.

When: Launched May 2019; Rihanna became the first woman of color to lead an LVMH house and the group's first all-new house since Christian Lacroix in 1987.
Why: Build a luxury fashion brand from scratch with hands-on creative control instead of a celebrity collaboration.
Status: Suspended in February 2021 by mutual agreement after less than two years, amid pandemic disruption and weak traction, so the partners could focus on beauty, skincare and lingerie.

W Magazine, 2019 ↗Forbes, 2021 ↗

Fenty Skin

Skincare line with clean, vegan formulas launched around a cleanser, toner-serum and moisturizer-sunscreen.

When: Launched August 2020, again with LVMH's Kendo Brands.
Why: Extend the Fenty ecosystem into skincare with inclusive, sensitivity-friendly products Rihanna wanted for herself.
Status: Core 'Start'rs' kit sold out within days of launch; now part of the broader Fenty Beauty ecosystem LVMH has weighed selling.

Retail Dive, 2020 ↗

Fenty Hair

Haircare line built for all hair textures, designed to strengthen and repair.

When: Launched June 13, 2024.
Why: Rihanna cited personal experience with 'almost every texture, colour and length,' from weaves and braids to natural hair.
Status: The most recent category expansion of her beauty empire, which also added fragrance in 2021.

Cosmetics Business, 2024 ↗

Photo: SIGMA (Vimeo), 'Fenty Beauty by Rihanna' — Wikimedia Commons, CC BY 3.0

What the record doesn't say

Read this with the gaps in mind.

Her ownership percentages and the amounts she put into outside companies like Partake are mostly undisclosed, and her investing beyond the Fenty brands is limited in the public record.

Go deeper

Frequently asked questions

What has Rihanna invested in?

Rihanna has backed Fenty Beauty, Savage X Fenty, Fenty (fashion house), Fenty Skin, and 1 more. Each one is listed on this page with what the company does and a link to named reporting.

How much has Rihanna invested?

Cheque sizes are almost never disclosed, and Rihanna's are mostly private. Where a round size, stake or valuation has been reported we cite the source; otherwise we flag it as undisclosed rather than guess.

How does Rihanna invest?

Rihanna is a brand-builder, not a startup picker.