The celebrity money desk Who's really writing the cheques
●SERENA WILLIAMS16 UNICORNS BACKED●REESE WITHERSPOON$900M MEDIA EXIT●OPRAH WINFREY$43M WEIGHT WATCHERS●GWYNETH PALTROW$250M GOOP VALUATION●RIHANNA$1B SAVAGE X FENTY●JESSICA ALBAHONEST CO. · NASDAQ IPO●HALLE BERRYBACKS WOMEN'S HEALTH●BEYONCÉLEMON PERFECT BACKER●JENNIFER LOPEZHIMS & HERS BACKER●KIM KARDASHIANSKKY PARTNERS PE FUND●SELENA GOMEZGOPUFF STRATEGIC PARTNER●PRIYANKA CHOPRABUMBLE EARLY BACKER●DEEPIKA PADUKONEKA ENTERPRISES INVESTOR●SHAKIRAISIMA HAIRCARE FOUNDER●NATALIE PORTMANANGEL CITY CO-FOUNDER●KERRY WASHINGTONANGEL INVESTOR●MINDY KALINGANGEL INVESTOR●EVA LONGORIACASA DEL SOL CO-FOUNDER●CAMERON DIAZAVALINE CO-FOUNDER●DREW BARRYMOREFLOWER BEAUTY FOUNDER●KATE HUDSONFABLETICS CO-FOUNDER●BLAKE LIVELYBETTY BUZZ FOUNDER●VENUS WILLIAMSELEVEN FOUNDER●NAOMI OSAKAHANA KUMA CO-FOUNDER●MARIA SHARAPOVAPROLIFIC WELLNESS ANGEL●TYRA BANKSFIERCE CAPITAL FOUNDER●KARLIE KLOSSBEDFORD MEDIA FOUNDER●ISSA RAETOPICALS & HILLTOP BACKER●KATY PERRYDE SOI CO-FOUNDER●KYLIE JENNER$1.2B KYLIE COSMETICS●BETHENNY FRANKELSKINNYGIRL FOUNDER●MELINDA FRENCH GATESPIVOTAL VENTURES●CATHIE WOODARK INVEST CEO●MELLODY HOBSONARIEL INVESTMENTS CO-CEO●KIRSTEN GREENFORERUNNER VENTURES●SALLIE KRAWCHECKELLEVEST CEO●MARY MEEKERBOND CAPITAL FOUNDER●ARLAN HAMILTONBACKSTAGE CAPITAL●BARBARA CORCORANSHARK TANK INVESTOR●SHERYL SANDBERGEX-META COO●SARA BLAKELYFOUNDER OF SPANX●KATHY XUCAPITAL TODAY FOUNDER●JENNY LEEGRANITE ASIA PARTNER●SOLINA CHAUHORIZONS VENTURES●KIRAN MAZUMDAR-SHAWBIOCON FOUNDER●FALGUNI NAYARNYKAA FOUNDER●MARÍA ASUNCIÓN ARAMBURUZABALATRESALIA CAPITAL●OLIVIA WILDE$500K–$2M CHEQUES●EMMA WATSON2 DOCUMENTED DEALS●PARIS HILTON20+ STARTUP BETS●THE FOSTER SISTERSBUMBLE AND MIRROR EARLY●GRACE BEVERLEY£6.2M IN TALA'S FIRST YEAR●AILEEN LEECOINED "UNICORN"●ANN MIURA-KOSEED INVESTOR IN LYFT●EMMA GREDE8% OF SKIMS●NAMITA THAPAR100+ COMPANIES BACKED●SERENA WILLIAMS16 UNICORNS BACKED●REESE WITHERSPOON$900M MEDIA EXIT●OPRAH WINFREY$43M WEIGHT WATCHERS●GWYNETH PALTROW$250M GOOP VALUATION●RIHANNA$1B SAVAGE X FENTY●JESSICA ALBAHONEST CO. · NASDAQ IPO●HALLE BERRYBACKS WOMEN'S HEALTH●BEYONCÉLEMON PERFECT BACKER●JENNIFER LOPEZHIMS & HERS BACKER●KIM KARDASHIANSKKY PARTNERS PE FUND●SELENA GOMEZGOPUFF STRATEGIC PARTNER●PRIYANKA CHOPRABUMBLE EARLY BACKER●DEEPIKA PADUKONEKA ENTERPRISES INVESTOR●SHAKIRAISIMA HAIRCARE FOUNDER●NATALIE PORTMANANGEL CITY CO-FOUNDER●KERRY WASHINGTONANGEL INVESTOR●MINDY KALINGANGEL INVESTOR●EVA LONGORIACASA DEL SOL CO-FOUNDER●CAMERON DIAZAVALINE CO-FOUNDER●DREW BARRYMOREFLOWER BEAUTY FOUNDER●KATE HUDSONFABLETICS CO-FOUNDER●BLAKE LIVELYBETTY BUZZ FOUNDER●VENUS WILLIAMSELEVEN FOUNDER●NAOMI OSAKAHANA KUMA CO-FOUNDER●MARIA SHARAPOVAPROLIFIC WELLNESS ANGEL●TYRA BANKSFIERCE CAPITAL FOUNDER●KARLIE KLOSSBEDFORD MEDIA FOUNDER●ISSA RAETOPICALS & HILLTOP BACKER●KATY PERRYDE SOI CO-FOUNDER●KYLIE JENNER$1.2B KYLIE COSMETICS●BETHENNY FRANKELSKINNYGIRL FOUNDER●MELINDA FRENCH GATESPIVOTAL VENTURES●CATHIE WOODARK INVEST CEO●MELLODY HOBSONARIEL INVESTMENTS CO-CEO●KIRSTEN GREENFORERUNNER VENTURES●SALLIE KRAWCHECKELLEVEST CEO●MARY MEEKERBOND CAPITAL FOUNDER●ARLAN HAMILTONBACKSTAGE CAPITAL●BARBARA CORCORANSHARK TANK INVESTOR●SHERYL SANDBERGEX-META COO●SARA BLAKELYFOUNDER OF SPANX●KATHY XUCAPITAL TODAY FOUNDER●JENNY LEEGRANITE ASIA PARTNER●SOLINA CHAUHORIZONS VENTURES●KIRAN MAZUMDAR-SHAWBIOCON FOUNDER●FALGUNI NAYARNYKAA FOUNDER●MARÍA ASUNCIÓN ARAMBURUZABALATRESALIA CAPITAL●OLIVIA WILDE$500K–$2M CHEQUES●EMMA WATSON2 DOCUMENTED DEALS●PARIS HILTON20+ STARTUP BETS●THE FOSTER SISTERSBUMBLE AND MIRROR EARLY●GRACE BEVERLEY£6.2M IN TALA'S FIRST YEAR●AILEEN LEECOINED "UNICORN"●ANN MIURA-KOSEED INVESTOR IN LYFT●EMMA GREDE8% OF SKIMS●NAMITA THAPAR100+ COMPANIES BACKED
Music & Film
Selena Gomez
Gomez mixes passive investing with founding her own companies. Her clearest outside investment is a strategic stake in delivery startup Gopuff; her highest-profile ventures, Wondermind and Rare Beauty, are businesses she co-founded.
~$2.7B (Fortune, October 2025)Rare Beauty valuation
Crossed $400M in the 12 months to February 2024Rare Beauty net sales
~51%, worth more than $1.1B (Bloomberg, 2024)Her Rare Beauty stake
$1.3B per Bloomberg (2024); ~$700M per Forbes (2025)Net worth (the estimates disagree)
$5M at a $100M valuation, led by Serena Ventures (August 2022)Wondermind Series A
1% of all Rare Beauty sales, targeting $100M over 10 yearsRare Impact Fund pledge
Watch
Selena Gomez in her own words
How Selena Gomez Is Revolutionizing the Beauty Business · via TIME
The thesis
How Selena Gomez invests
Gomez is an owner-operator far more than a startup picker. Almost all of her business value sits in Rare Beauty, the cosmetics brand she launched through Sephora in September 2020 and still controls; Bloomberg put her stake at about 51% when it added her to its billionaires index in 2024, and Fortune valued the brand at roughly $2.7 billion in October 2025. Mental health is the consistent thread rather than a sector thesis: Rare Beauty pledges 1% of sales to its Rare Impact Fund, and she co-founded Wondermind with her mother Mandy Teefey and Newsette founder Daniella Pierson. That second venture has gone badly, running out of cash in 2025, laying off most of its staff and later facing a landlord suit over unpaid rent. Her outside investing record is short and mostly undisclosed: a strategic stake in Gopuff, an ownership share in Serendipity Brands, and a small 2011 angel cheque into Postcard on the Run. Even her headline number is contested, with Forbes valuing her at around $700 million against Bloomberg's $1.3 billion, because nobody has yet written a cheque that settles what Rare Beauty is worth.
When that deal closed, I was beyond thrilled and it really piqued my interest in the other aspects of business and investing. As for what is next, I have a few things up my sleeve.
Since the brand's inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life.
Cosmetics brand built around a mental-health mission, best known for its Soft Pinch Liquid Blush and sold through Sephora since launch.
When
Founded by Gomez and launched 3 September 2020, exclusively at Sephora and direct-to-consumer. She remains the controlling owner; Bloomberg estimated her stake at about 51% in 2024.
Why
She has said she did not want to enter cosmetics without a mission, and built the brand around anti-perfectionist marketing and a mental-health commitment rather than a celebrity licence.
Status
Net sales crossed $400 million in the 12 months to February 2024. In March 2024 the brand hired Goldman Sachs and Raymond James to explore a sale or IPO at a reported target near $2 billion; Axios reported the process paused that September. Fortune valued the brand at roughly $2.7 billion in October 2025, where Gomez said she is not selling. In February 2026 it launched in more than 1,500 Ulta Beauty stores, its first US retail expansion beyond Sephora, and broke Ulta's record for largest launch-day brand debut.
Mental-health media company built around a newsletter, podcast and 'mental fitness' content.
When
Co-founded in 2021 with her mother Mandy Teefey and Newsette founder Daniella Pierson. Raised a $5 million Series A in August 2022 at a $100 million valuation, led by Serena Williams' Serena Ventures with Lightspeed, Sequoia and former Allergan CEO Brent Saunders participating.
Why
An extension of her long-running public advocacy on mental health, structured as a media and product business rather than a clinical one.
Status
Struggling. Forbes reported in May 2025 that the company had run out of cash and missed April payroll, with Teefey taking a loan against her home to cover an earlier month; days later it laid off roughly two-thirds of its 15-person staff. A former New York landlord subsequently sued over more than $800,000 in unpaid rent.
Instant-delivery company for convenience goods and groceries.
When
Invested in December 2021, when the company was valued near $15 billion, and became a strategic partner. She declined to disclose the amount.
Why
Her clearest outside financial bet, and one she tied straight back to Rare Beauty: closing that deal, she said, 'piqued my interest in the other aspects of business and investing.' Gopuff also began carrying Serendipity products she co-owns.
Status
Private; stake size never disclosed and no update reported since.
Ice cream brand and the Serendipity3 restaurant in New York.
When
Became an ownership partner in August 2020, announced alongside a Cookies & Cream Remix flavour tied to her BLACKPINK single 'Ice Cream'. Stake size undisclosed.
Why
Her stated reason was personal rather than strategic: 'Growing up and loving the iconic Serendipity restaurant, I couldn't be more excited to become a partner in their expanding brand.'
Status
Ongoing ownership stake; no financial terms have ever been published.
Smartphone app that turned phone photos into printed postcards.
When
Joined a $750,000 angel round in November 2011, aged 19, alongside CrossCut Ventures, MySpace co-founder Chris DeWolfe and Mike Jones. She also took a creative advisor role.
Why
Her first documented startup cheque, a decade before Gopuff, and made on a consumer product she used herself.
Status
The app is long defunct; no return was ever reported.
Photo: Frank Sun / WikiPortraits — Wikimedia Commons, CC BY-SA 4.0
What the record doesn't say
Read this with the gaps in mind.
Gomez does not disclose her Gopuff stake, and her strongest ventures (Wondermind, Rare Beauty) are companies she co-founded rather than passive holdings. Her broader angel portfolio is thinly documented.
Selena Gomez has backed Rare Beauty, Wondermind, Gopuff, Serendipity Brands / Serendipity3, and 2 more. Each one is listed on this page with what the company does and a link to named reporting.
How much has Selena Gomez invested?
Cheque sizes are almost never disclosed, and Selena Gomez's are mostly private. Where a round size, stake or valuation has been reported we cite the source; otherwise we flag it as undisclosed rather than guess.
How does Selena Gomez invest?
Gomez is an owner-operator far more than a startup picker.
Gopuff strategic partner